If I make a purchase, how long am I entitled to updates for?

For one year after purchase. After that, you will be able to renew.

A one-year policy is standard in the WordPress plugins market, and allows us to have a sustainable business so that you can rely on UpdraftPlus for years to come.

Note: If you purchased UpdraftPlus before we brought in the “one-year” policy, on the old “life-time” deal (before 11 a.m. GMT 05/Aug-2013), then that deal will be honoured. A promise is a promise!