Mergers and Acquisitions

UpdraftPlus is the team behind a number of popular WordPress plugins trusted by more than 5 million WordPress website owners. We acquire and invest in plugins loved by the WordPress Community. We will always offer fair terms. Plugin authors can be assured their products are being left in the capable hands of a trusted team.

Why UpdraftPlus?

We’re passionate about investing in WordPress plugin products, taking them from strength to strength and doing right by their customers and team.

UpdraftPlus purchased “AIO WP Security”, a much loved free plugin with add-ons and excellent reviews, in September 2021. 

The original author had another business they wanted to focus on and were eager for the plugin to remain free and highly rated.

In our first major release, we introduced two-factor authentication (2FA) to the free plugin. Since then we’ve continued to add regular, new features and maintained an excellent rating of over 4.7/5 stars. 

We also consolidated the premium add-ons into one premium plugin and added malware scanning. AIOS now has over 1 million active installations.

We acquired WP Overnight, a suite of quality extensions for WooCommerce, in January 2023.

WP Overnight was already the most downloaded PDF tool at the time of acquisition and so we didn’t make dramatic changes but rather committed ourselves to keeping up the incredible reputation the business already had.

UpdraftPlus already worked closely with WP Overnight before purchasing the organisation and so we were delighted when the existing staff agreed to stay on to the benefit of our customers. Users continue to rate us highly and the plugins continue to enjoy a near perfect 5/5 star rating on the WordPress plugin directory.

We acquired WP-Optimize, a comprehensive WordPress optimization plugin, in February 2018.

At the time of the acquisition, WP-Optimize was already renowned for its high-performance capabilities in database cleaning, image compression, and caching. Recognizing its established excellence, we focused not on radical changes, but on upholding the remarkable reputation that the plugin had already earned.

Our relationship with the WP-Optimize team had already been forged through previous collaborations, making the transition smoother. We were overjoyed when the existing staff agreed to continue contributing their expertise for the benefit of our user community. To this day, the users of WP-Optimize continue to laud us, and the plugin maintains its near perfect 5/5 star rating in the WordPress plugin directory.

Get in touch

We’d love to have a conversation with you about acquisition or investment. You could be one email away from putting your much loved plugin into a safe pair of hands.