Trademark use policy in UpdraftPlus advertising material

Following requested clarification from regarding the use of trademarked logos within the UpdraftPlus banner on the site, we have compiled a list of organisations that are featured in the banner and listed the following branding rules for each organisation. These rules and confirmations will show that we are legally permitted to use these logos in accordance with their guidelines.

Google Drive:

Google Drive branding rules:

Rules of use

  • The first reference to Google Drive should be “Google Drive™” with the trademark symbol. Additional references can be “Google Drive” or just “Drive.”
  • You can use the provided assets to highlight your application’s integration with Google Drive. If reference is made to Google Drive assets in connection with your logo, your logo must be larger than the Google trademark.


DropBox branding rules:

Rules of use

  • The Dropbox logo is a universal signature we use across all of our communications. We want it to be instantly recognisable, so consistency is important – please don’t edit, change, distort, recolour or reconfigure it.
  • Your name and logo should be more prominent than the Dropbox name or logo. And please don’t edit or change the Dropbox logo – we like it how it is!


Amazon branding rules:

Rules of use

  • Using the name or branding elements can help you get results. However, the brand is one of our most valuable company assets, so we require advance review of creative materials. With written approval, we permit our advertisers to use Amazon branding elements within the requirements outlined in the document below. All materials must be submitted to Amazon in advance for approval by Amazon in accordance with our advertising policies.

Josephine Liz Amazon Corporate Communications – ‘..we do not object to any fair use of our intellectual property.’

Google OneDrive

Microsoft OneDrive branding rules:

Rules of use

  • You may use Microsoft trademarks in text solely to refer to and/or link to Microsoft’s products and services and in accordance with the terms of these Guidelines.
  • Your registered publisher name and everything about your app—name, logo, description, screenshots—must be unique and free of Microsoft trademarks unless (1) you’ve secured permission from Microsoft through a license or equivalent (though such licenses are not generally available in this context); or (2) you’re only using a Microsoft trademark (not including logos) to describe that your product is designed to work in conjunction with a Microsoft product or service and as long as your app logo and/or name:
  • Does not suggest/give the impression your app is actually published by, affiliated with or endorsed by Microsoft; and
  • Denotes your own unique brand so as to clearly signal to users that there is no affiliation or endorsement by Microsoft.